PENGEMBANGAN POTENSI DAERAH JAMUR TIRAM BERBASIS MARKETING MIX 7P
نویسندگان
چکیده
Satu-satunya industri kreatif yang menjanjikan muncul dari Binjai Timur adalah UMKM Jamur Tiram. Setiap pandemi Covid-19 menghambat pertumbuhan volume dan harga penjualan produk di seluruh dunia. Untuk itu perlu dilakukan analisis baik faktor internal maupun eksternal dalam mengembangkan potensi jamur tiram ke depan. Metode digunakan campuran dengan SWOT. Pengumpulan data cara observasi, wawancara, dokumentasi. Tujuan penelitian untuk strategi pengembangan meningkatkan pemasaran daya saing usaha berdasarkan lahan memahami beberapa pengaruh paling signifikan variabel (7P) terhadap wilayah Tunggurono. Hasil menunjukkan bahwa semua 7P berkorelasi positif Tunggurono, Namun ada satu tidak berpengaruh secara yaitu jumlah hingga. Sebaliknya, harga. Hal ini terlihat hasil dimana nilai t koefisien determinasi bersangkutan memiliki tertinggi lainnya. Dari SWOT teknik QSPM, alternatif diprioritaskan sebagai langkah awal kerangka TAS 2,4 profitabilitas melakukan segmentasi pasar melalui digital marketing.
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ژورنال
عنوان ژورنال: Jurnal ilmiah Manajemen, Ekonomi, dan Akuntansi
سال: 2023
ISSN: ['2621-5306', '2541-5255']
DOI: https://doi.org/10.31955/mea.v7i2.3231